I chose to study ScHoolboy Q for Cross Media Synergy. He released his album 'Oxymoron' on February 25th 2014. It is his most popular album to date, being majorly successful is the US and UK.
His album has a very dark theme with the lyrics talking about life in the hood, killings and growing up in the hood with guns and drugs.
The album art is very dark, which reflect the lyrics, and also features a face covered by a balaclava. This creates a dark feel towards the album before you have even heard the songs.
For cross media synergy you need to look at the website and music video also, please upload and comment on these.
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