Graphic match Research

In film, a match cut is a cut from one shot to another where the two shots are matched by the action or subject and subject matter. A graphic match creates a cut between two shots that juxtapose their graphically similar images.
Graphic matches were a common style of transition in the past. Here is an example:




Sometimes graphic matches can look really cheesy and poorly created but if professionally made the two shots will be shaped, angled and positioned in the frame correctly.

Our ideas for graphic matches
The first idea for our graphic match is to have a close of our front cover on the digi pak, we were going to use this image to graphic match into the scene of the location, we feel that this would be a cool idea and if framed correctly it will be such a smooth transition. This would be a form of cross media synergy as we are going to use our digi pak in our music video.

Another idea that we have is after our shot with the skate board and the powder paint, we are going to zoom into the skateboards wheel, creating an extreme close up, this close up will graphic match into another extreme close up of the artists eye. We thought this would be a good idea because we do not have many close ups and we thought this would be a cool way to cut the scene. However, we have lots of ideas and ways to cut and transition so we have to work out what types of transitions we should use, otherwise we will lose the novelty and the transitions will become negative.