1. Does the visual match to the lyrics, contradict or amplify the message.
In this song by Macklemore utilises a strange video to match the strange lyrics of the song. He also has a Paris backdrop when he sings about being in Paris, and is in a barber shop when he sings about getting 'The Macklemore Haircut'.
In this song by Macklemore utilises a strange video to match the strange lyrics of the song. He also has a Paris backdrop when he sings about being in Paris, and is in a barber shop when he sings about getting 'The Macklemore Haircut'.
2. Thought Beats. This is seeing the sound of the song.
In Lorde's song Royals, the video cuts when you hear a click.
3. Genre-Related Style and iconography.
In Skepta's video for It Aint Safe, the people in his video dress how typical London gangsters would, and the video is shot at night and is a dark video. This reflects the dark nature of the Grime genre.
4. Multiple Close UP of the main artist or vocalist
In Schoolboy Q's video Banger there are a lot of close up shots of the main artist, which creates a star status for the artist
5. Voyeurism - sexualising the artist to entice the audience.
In Fifth Harmony's song Work from Home, both men and woman are sexualised in this video.
6. Intertextual References to other media texts.
Plan B's video Ill Manors makes reference to his film Ill Manors
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