Proof of Cross Media Synergy

In our music video, we have established the leave colour effect. We wanted to try and keep this synergy into our digipak. One way we thought we could do this was by using the leave colour effect on the side of the digipak with our album track list. Ben has layered two images together, one with a black and white image, with the other one in colour. All he did after this was razor out the colour on parts he wanted to get rid of. This would create this effect that roles in synergy with our music video.

It also has synergy with our website as both the website and digipak have the iuris sketches and the indie drawings on them. This helps iuris' audience to identify his products easily.