With the creation of the Instagram page, i have tried to go down a route where Iuris is presenting himself to the public as an indie artist. The 6 posts that have been published so far all have captions that have lyrics from the new song that we are creating, the hit track 'Rock and roll' by EDEN. To start off with, i have tried to create some diversity with the posts that i have created to start off with. I do not want to have the same old posts that people will get bored with. This includes different shot styles and locations.
To make this better i feel like we should include more posts and use marketing techniques to talk about my brand and upcoming tour dates etc. This would help to develop my brand image, posting on social media platforms help small artists to develop so this is a route we should consider. Secondly, i think we should consider a photography route like the photo like the bike. The camera work and photography of abstract objects, providing metaphoric captions would help to develop our 'indie' character.
Social media is a way of expressing our brand and this process is experienced by the whole world, meaning our social media accounts should be packed with content in order for people to bump across us.
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