Marking student videos

Today in class we looked at some student videos and were asked to mark them to a mark scheme we were given. The first video we watched was:

I decided that the video was quite good and matched the genre of the song very well. However it did have a very 'edgy teen' feel, and had a very clique storyline, which explored typical teenage issues e.g bullying. There is a large variety of shots used, and the video is high quality, with smooth camerawork. Therefore I marked the video at a mid level 4.

The shooting material was appropriate to the task set, and fit the genre of the music quite well, therefore I gave them a level 4 for this.
They also used very good framing and shots which looked professional and I gave them a level 5 for this and also varied shot distances that worked well with the genre. The filming was also steady where appropriate and therefore they gained a level 5 for this also.
Mise-En-Scene was at a level 3 for this piece, as they chose very 'school boy' costumes and themes, and I feel that the school boy look and school boy issues didn't really work with the genre. However the lighting and dark atmosphere matched the narrative of the video well.



The next video we watched was called Insomnia.


This video fit the convention

Cross Media Synergy

Keeping a consistent brand image to promote an artists album or single.

I chose to study ScHoolboy Q for Cross Media Synergy. He released his album 'Oxymoron' on February 25th 2014. It is his most popular album to date, being majorly successful is the US and UK. 

His album has a very dark theme with the lyrics talking about life in the hood, killings and growing up in the hood with guns and drugs.

The album art is very dark, which reflect the lyrics, and also features a face covered by a balaclava. This creates a dark feel towards the album before you have even heard the songs. 

Marking sudent videos

Today in class we looked at some student videos and were asked to mark them to a mark scheme we were given. The first video we watched was:

I decided that the video was quite good and matched the genre of the song very well. However it did have a very 'edgy teen' feel, and had a very clique storyline, which explored typical teenage issues e.g bullying. There is a large variety of shots used, and the video is high quality, with smooth camerawork. Therefore I marked the video at a mid level 4.

The shooting material was appropriate to the task set, and fit the genre of the music quite well, therefore I gave them a level 4 for this.
They also used very good framing and shots which looked professional and I gave them a level 5 for this and also varied shot distances that worked well with the genre. The filming was also steady where appropriate and therefore they gained a level 5 for this also.
Mise-En-Scene was at a level 3 for this piece, as they chose very 'school boy' costumes and themes, and I feel that the school boy look and school boy issues didn't really work with the genre. However the lighting and dark atmosphere matched the narrative of the video well.



The next video we watched was called Insomnia.


This video fit the genre very well. It seemed to reflect the dark and gloomy nature of the genre it was portraying. There was a nice repeating shot of the man in bed, which worked very well with the genre and was a very unique shot. The video was high quality, with smooth camerawork. However the narrative didn't seem to make much sense. Therefore I gave this piece a low level 4.

Prop List

Props Needed  0-4 Bouncer/ Snap-back/ hoodie/ Curtain
4-45 Club clothing/ High neck top/ Beanie/ Glass/ Pill/ Ralph top/ Bucket hat/
36-38 DJ/ Hoop Earings

Settings
0-4 outside high street- We used p17 outside the classroom
0-19 2 people outside club/ then walks into club. In p17 there is a door with a curtain behind it which we needed and looked exactly the same as the video so this was the perfect location
19-24 in club. The room of p17 could be made all black with nothing in the background therefore was easy to use and recreate for our video. As most of the music video is in heatsensor we didnt have to get the exact same background.
24-27- walking about club. We used p17 again for this shooting    

Prelim Story Board

Preliminary Task

Route 94- My Love. This is the music video that my group voted to recreate for our preliminary task. We all agreed that at first look the video would be quite difficult to recreate but we wanted to test ourselves. But when we broke down the video and looked at all of the scene components it didn't look overly difficult to direct and film. The only difficult part we all agreed on was the editing. The only real problem with this video would be trying to get the extras to dance and be in the correct place like in the Route 94 video. We wanted a preliminary task that would test us so we could improve our skills, this is why we wanted to try and use Adobe AfterEffects.

Prelim Shooting Schedule // Production Diary

Schedule
Day 1 - We went to p17 which is a drama room to shot our first shots. We found a place outside this room to shot the first 4 seconds which is the only part not in heat sensor effect. then we had to get some of our class mates to fill in, in the background. This had to be all one shot from 4 to 19 seconds which was hard to do hand held but it looked similar. We also shot the close up of a girl the girl taking a pill. All we needed was a black back ground. This was shot in the same room.

Day 2 - The second day of filming we went to the same room. This day we shot the scene with a girl in a bucket hat, which had people in the background. This was a hard part to film due to a cut straight to the same girls lips so we had to try and stay in exactly the same place. We also had to shoot the front of the main character in the video. He was walking through the club but in a different part so we didn't need the same characters in the background as day 1. It was a hand held moving shot again flowing the main character forward so it was difficult to keep steady.

Day 3 - We had to reshot the lips of the girl as it did not match. We watched the footage we had and then lined up the actor perfectly. All the other videos we had were usable. We also shot extra footage of the girls to make sure we had enough footage as we didn't know if the other shots were the exact same as the real music video in terms of timings and length.

Editing - Harrison and I had trouble editing as they had to use after effects to add in the heat censor. This proved very difficult and took a long time to complete. The start was heat censored where it wasn't meant to be and the colours had changed in the final piece.