Representation

Voyeurism - Erotic pleasure can be gained from looking at something sexual.

Male Gaze - Things placed in the media for male please, for example women wearing skimpy clothes

Voyeurism - (Freud) erotic pleasure can be gained by looking at a sexual object (preferably when the object is unaware of being watched).

Raunch Culture - Andrea Levy (from her book Female Chaivnist Pigs) makes the argument of raunch culture where women are made to see themselves as objects and see sex as their only source of power.

Female Gaze - a Gaze trope, work is presented as from a female perspective or reflects female attitudes, either because of the creator's gender or because it is deliberately aimed at a female audience. Sweet Tooth by Throwing Shade is an example of female gaze.
Homosexuality - Although lesbian, gay, bisexual and transgender individuals are generally indistinguishable from their straight or cisgender counterparts, media depictions of LGBT individuals often represent them as visibly and behaviorally different.

Strong dominant female - a female being the dominant character instead of the stereotypical male.


Stereotypes -

1- 'old image- The burlesque girl' - corsets, feathers, stockings, show hats and accessories.
2- 'the stripper' - Open coach, poles, bra/g-string, bum shot and stripper shoes.
3- 'gansta hoe' - Afro/american, bikini tops/ripped shorts, backward cap, sexual positions and water/oil.

Music Video Timeline

Audience - Uses and gratifications theory

Personal Identification:
I often listen to songs that reflect the mood I am in. I feel it helps me to express myself and take me out of a bad mood. For example when I am feeling angry I like to listen heavy metal as the chaotic music helps me to get a grip and perspective as to why I am angry. I can then listen to more upbeat and feel good music to help pick up my mood. I would often play my music really loud whenever my brother annoyed me in the hope that it would annoy him as well.

Information:
I often listen to educated rappers like 'Tyler the Creator' and 'ScHoolboy Q' who have been described as "lyrical masters of rap and hip hop.". Because they use more educated lyrics and words I have never heard I learn new vocabulary from listening to them.

Entertainment:
Recently one of my favourite groups 'Migos' had a song and dance move go creative and was huge in 2015-2016. The 'dab' was a massive part of 2015-2016 and coming from one of my favourite groups meant that I knew about it before most other people did. Also seeing my friends 'dab' at parties is always entertaining.

Social Interaction:
Me and my friends all like similar music and so when we are together we like to play certain songs that remind us of memories, such as a favourite song from our first festival together. Moreover when I am skating we all often play music, and we share songs with each other, finding that I have a similar music taste to my skating friends allowed me to mix in with the group very easily.

Escapism:
Much like personal identification music provides me with a way to escape how bad my day has been or whatever mood I am in. Often when I am annoyed I like to listen to my favourite songs really loudly and shut the world out.

Companionship:
When me and my friends go for a drive anywhere we like to listen to music to help pass the time of the journey, we also like to show each other new songs we have found. I feel music helps me and my friends to connect and ensures we don't get bored on long journeys.

Audience - How and why do I consume music?

1. How do you consume music?

When?
I like to listen to music as soon as I wake up as I feel it gets me in the mood for the day. I often play music from the speaker in my bedroom when I am getting ready in the morning. I like to listen to fast and upbeat music in the morning to wake me up.

Where?
I often listen to music in my bedroom by myself, or in the car with my friends. However I have been to a few gigs and festivals to listen to my favourite artists.

Who with?
It depends what kind of music I am listening to and when I am listening to it as to wether I listen to the music by myself or with other people. For example, sometimes when I am working at school I like to share my music with my friends, it happens often in Media Studies as I like to show my group the new songs I have found.

How? 
I like to listen to my music on my iPhone using Spotify as it allows me to created different playlists to suit the mood of music I want to listen to. I like to listen to my music when I am doing homework as I feel it helps me to concentrate on what I am doing.

Why?
I find music can calm me down and put me in the right mind frame before I start anything important. When watching your favourite artist live you get huge gratification from the music and you appreciate it more as it feels more 'real'.

30 second breakdown

0-5  The first shot is a male radio presenter introducing the song on the radio for the very first time. It is a hand held shot that is a mid shot, side angled, can see his side profile. Also in greyscale and has an old film effect.

5-14  There is a cut and the camera is clearly resting on the dashboard of a car, can only see a bit of the road which is made visible from the car headlights.

14-19  Camera turns to see the face and torso of the vocalist and the drummer of The Artic Monkeys sitting in the car. It is a mid shot where the camera is resting on the dashboard of the car.

19-22 Hard cut back to the radio presenter, the shot is angled above him, so it is a slight high angle mid shot. Once again also in greyscale and has an old film effect.

22-30 Hard cut back to the vocalist and the drummer. They are pretending to play the drum beat along to the song. It is another mid shot of the two sitting in the car. Which, once again, is shot from the dashboard of the car.

Music, Lyrics and Visuals

We were asked to listen to a song called 'Solsbury Hill' and try to visualise the visuals that went with the song, here were the classes ideas:

My idea was that there were a group of hippies in a field of dandelions and hay bales. All having a good time, drinking and smoking marijuana. The hippies would be wearing tie dye shirts and stereotypical 'hippie' clothing.

The next idea was Mollie's idea, it was about a man in a busy city standing still and a time lapse of people rushing past him. The singer standing alone in the middle of the busy city singing this song.

Another idea was that the video would follow a family in a camper-van on a road-trip. They would be doing adventure activities, such as swimming in lakes and exploring fields.

Lollie's idea was that the video followed a man in an airport. He would be going through the airport trying to find someone he knew and loved. The idea of love stemmed from the lyrics 'my heart was going BOOM BOOM BOOM.'

Music Video Textual Analysis